11/11/2025
For years, Ad Networks and Agencies have powered advertiser growth — but the one thing they never fully owned was attribution.
Third-party platforms handled installs, KPIs, and ROAS tracking — keeping the most valuable campaign insights outside the network’s control.
But what if that changed?
What if Ad Networks, Marketing Agencies, and RTB Platforms could run their own attribution, manage KPIs directly, and provide ROAS visibility to every advertiser — from startups to enterprise brands — all within their own ecosystem?
That shift isn’t just technical.
It’s a complete business transformation — one that unlocks new revenue, tighter advertiser relationships, and full control over campaign performance.
Most advertisers — regardless of size — share one goal:
They want to see how their campaigns perform.
They need visibility into key metrics like conversions, KPIs, and ROAS before they decide where to spend next.
But here’s the challenge —
Third-party attribution systems are expensive, event-based, and overbuilt for what most advertisers actually need.
In both cases, the result is the same: limited visibility or wasted spend.
With Kalruck, Ad Networks can change that completely.
Attribution moves inside the network — so advertisers of all sizes can track installs, events, conversions, and even ROAS directly through the Ad Network’s own system.
This creates a win-win dynamic:
Ad Networks gain more clients, and advertisers gain the clarity they need to keep investing confidently.
Attribution stops being a luxury — it becomes standard for every campaign.
When attribution happens through third-party systems, networks lose both control and margin.
Per-event or per-install pricing eats into profits, and networks have no flexibility in how costs are structured.
By running attribution internally:
For Ad Networks, Agencies, and RTB Platforms, this means more profit per advertiser and more flexibility in pricing models.
Campaign activation delays are expensive.
When a new advertiser wants to start, waiting days for third-party SDK setups often kills momentum.
With in-house attribution powered by Kalruck:
That speed helps you capture short-term budgets, run flash campaigns, and maintain advertiser excitement — all without external dependencies.
Owning attribution gives you freedom to innovate commercially.
Ad Networks and Agencies can now:
Attribution becomes more than tracking — it becomes a business driver.
You’re not just selling media; you’re providing measurable marketing infrastructure.
When advertisers can see clear KPIs and ROAS directly from your dashboard, trust grows fast.
There’s no data mismatch, no delay, no confusion between multiple platforms.
You provide performance transparency directly — not through screenshots from a third party.
That makes your network or agency:
Advertisers stay with the networks that give them confidence in results, not just impressions.
RTB and programmatic ecosystems thrive on real-time data.
Owning attribution lets these platforms feed conversion events directly into their bidding engines — tightening optimization cycles and improving win rates.
More data = better targeting = higher yield.
In-house attribution ensures those data loops stay private, fast, and profitable, rather than delayed through external systems.
Ad Networks using in-house attribution through Kalruck have reported:
The result: better control, stronger partnerships, and steady growth across the full advertiser spectrum.
Attribution isn’t just about tracking conversions — it’s about giving advertisers confidence in every campaign decision.
When Ad Networks, Agencies, and RTB Platforms own that attribution layer, they:
It’s not about replacing a system.
It’s about elevating your business model — from being a traffic provider to being a growth partner.
👉 The future belongs to networks that own their attribution — and give every advertiser, big or small, full KPI visibility.
Discover how Kalruck empowers Ad Networks, Agencies, and RTB Platforms to take control of performance and revenue.
