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Use Cases

How Ad Networks & Agencies Use Kalruck

Kalruck provides Attribution Infrastructure that adapts to different business setups. Whether you already have a tracking platform or you're starting without one — Kalruck fits your workflow. Below are the three main use cases our partners follow.

Basic Attribution

Networks that already use Offer18, Trackier, Affise, Everflow, or internal tracking systems choose this model.

How it works

  • Advertiser integrates Kalruck SDK
  • Network generates a single tracking link
  • Installs & events get attributed via Kalruck
  • All reporting stays inside the network’s existing platform

Ideal for

  • Performance Ad Networks
  • Agencies with existing tracking systems
  • Platforms using internal dashboards

Benefits

  • Keep using your existing tracker
  • Lightweight SDK for reliable attribution
  • Zero change in workflow
  • Faster onboarding for advertisers

Attribution + Advertiser Login + Reporting

For networks and agencies that don’t have a tracking platform.

How it works

  • Advertiser integrates the Kalruck SDK
  • Network generates tracking links
  • Kalruck provides reports + advertiser login
  • Advertiser views installs & events in real time

Ideal for

  • Small & mid-size agencies
  • Ad networks without dashboards
  • SMB advertisers working through networks

Benefits

  • Clean reporting without building a platform
  • Advertiser sees transparent data
  • Multi-level MMP-style hierarchy
  • Unlimited events at no extra cost
  • Faster onboarding

Multi-Link Attribution + MMP-Supported

For networks with multiple delivery partners or multi-layer supply chains.

How it works

  • Generate a unique tracking link for each delivery partner
  • Each partner gets its own postback
  • If a partner has sub-partners, they can also create child links
  • Advertiser sees totals; partners see only their own data

Ideal for

  • Affiliate Networks
  • OEM Vendors
  • DSP / RTB Platforms
  • Agencies with sub-agencies or publishers

Benefits

  • Clean partner-wise attribution
  • Multi-level MMP-style hierarchy
  • No dependency on external MMPs
  • Full control and transparency inside your ecosystem